Hi! My name is Lydia McBride. Technically, I am an art director, but more fundamentally, I see myself as a strategist, big-picture thinker, bridge, and community builder who is deeply passionate about crafting stories that resonate with the human experience.

Being a digital native, I grasp the formula for crafting successful narratives and comprehensively understand the desires and influences that significantly impact us. I am and always have been "trend-obsessed," as I think trends are a way to gauge the internal desires of like-minded groups and allow us insight into predicting behavior. 

I believe in this ever-changing world, consumers will continue to champion authenticity and need community. That's why I love advertising and creative marketing: because it can act as a catalyst for human connection and cultural awareness.