Naked Wolfe:
give your confidence a boost by finding #yourperfectfit
Insight: Gen-Z loves using fashion and social platforms as a way to self-express, however, social platforms also leave users with insecurities that may harm their self-confidence.
Key Message: Every now and then we all need a confidence boost. Find your #perfectfit with Naked Wolfe and find a shoe that elevates your confidence and highlights your unique personality.
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tactics
Instagram posts showcase each shoe’s personality while giving the audience a CTA to figure out which shoe might match their personality!
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Give your confidence a boost with the shoe that is meant to fit your personality.
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Pick on a personality that fits your vibe and see which shoe correlates.