Swap by Spotify—
An easy way to share music with friends. Scan your friends’ QR code, Spotify will generate a playlist based on mutually liked songs and artists, so AUX wars are a thing of the past.
Spotify has been able to establish itself as a competitive platform in the music industry based on their tactic of making music as personal, yet shareable as possible. A few ways Spotify has demonstrated this in the past is by giving users insights into their listening habits through hundreds of personalized playlists and their yearly Spotify Wrapped.
Target audience
As of June 2019, 68 percent of adults aged between 18 and 34 years old reported listening to music every day. More likely than not, these individuals are in highly social settings such as school or work causing the sharing of information, such as music, more common.
Strategy statement
Many times we appreciate other music taste and want to listen to what they’re listening to but it’s inconvenient to ask. More so, sometimes you don’t feel like DJing or aren’t sure what the other person you’re with might want to listen to. Swap by Spotify will ensure that scenarios such as Aux wars and music anxiety will be a thing of the past.
Process + ideation
