4am skin: No sacrifices, just skincare campaign
Insights: 4AM SKIN believes that New Yorkers shouldn't have to focus on the consequences of a busy life, but instead should be focusing on living their best life.
Key message: No sacrifices, just skincare. 4AM SKIN is saying goodbye to the pressure that comes with rigorous skincare routines by giving you simple skincare that is here for you for the late nights and early mornings.
Goal: Develop a community and loyal consumer base by being honest about balance, skin care, career, school, and parties through the lens of the NYC lifestyle.
***Some work shown was used by 4AM SKIN, the rest was used to curate a more integrated experience used only for portfolio growth.
Target Audience:
18-35 / NYC / In-school or working hard with their career / Enjoy socializing, pop-culture, social media, hard work, and friends.
INTEGRATED STRATEGY:
CONTENT PLAN
August: After-hours Drop. The end of summer and the thought of soon to be fall is an exciting time in NYC! 4AM endorses you staying out late and making memories with branded merchandise.
September: Overtime Undereye MaskYour skin savior to late nights and early mornings. These reusable eye masks can be used with any skin serum. They work specifically well with our rest and rise serum to de-puff, refresh, and de-stress your eyes!
September: The Late-Nighter
Eating well is another key ingredient to skincare. Look for The Late Nighter past midnight for a midnight pick me up and samples that will have you waking up feeling ready to conquer the day. Late nights don't need to get in your way with 4am Skin! Here for your #latenights and #earlymornings
October: On The List Podcast
Sabrina and Jade dish what's hot in NYC and pop culture while giving you all the skincare and life hacks they have learned.
No
sacrifices
just
skincare
ROLES
Art direction
Capturing the brand through a series of concise experiences, visuals, and messages.
INTEGRATED STRATEGY
Taking the brand’s concise message + visual identity and representing it through a series of different channels and tactics,
in order to bring the same message to multiple audiences and build communities/ brand loyalty.
Content creation
Creating captivating entertainment, imagery, and videos based on the Art Direction and Strategy.
graphic design
Visual representation of the brand’s message and identity in a way that can effectively communicated to the desired audience.
TACTICS
01 After Hours Branded Merch Drop
02 Overtime Under Eye Mask Product Drop
03 The Late Nighter Branded Service
04 On The List Podcast
Branded Merchandise:
After hours drop
Collab with NUS to create this 4AM x Nus Afterhours
Roles: Art Director, Photographer, Graphic Design
02 Overtime Under Eye Mask Product Drop
03 The late nighter branded service
The Late Nighter Social Media:
Instagram Carousel Example
The Late Nighter ooh marketing:
posters in nyc
