4am Skin: No sacrifices, just skincare campaign
Insights: 4AM SKIN believes that New Yorkers shouldn't have to focus on the consequences of a busy life, but instead should be focusing on living their best life.
Key message: No sacrifices, just skincare. 4AM SKIN is saying goodbye to the pressure that comes with rigorous skincare routines by giving you simple skincare that is here for you for the late nights and early mornings.
Goal: Develop a community and loyal consumer base by being honest about balance, skin care, career, school, and parties through the lens of the NYC lifestyle.
***Some work shown was used by 4AM SKIN, the rest was used to curate a more integrated experience used only for portfolio growth.
Target Audience:
18-35 / NYC / In-school or working hard with their career / Enjoy socializing, pop-culture, social media, hard work, and friends.
STRAT & CONTENT PLAN
August: After-Hours Drop
The end of summer and the anticipation of fall make NYC electric. 4AM is here for your late nights, early mornings, and everything in between. Keep the memories going with exclusive branded merch—because the best nights don’t end at midnight.
September: Overtime Undereye Mask
Your ultimate skin savior for late nights and early mornings. These reusable eye masks pair perfectly with any serum but work best with our Rest & Rise serum to de-puff, refresh, and de-stress tired eyes. Power through your day, no matter how late last night was.
September: The Late-Nighter
Skincare starts from within—and that includes what you eat. Look out for The Late Nighter past midnight for a much-needed pick-me-up and skincare samples designed to keep you glowing through the night. 4AM Skin makes sure your late nights don’t get in the way of your early mornings. #LateNights #EarlyMornings
October: On The List Podcast
Sabrina and Jade break down what’s hot in NYC and pop culture while sharing the ultimate skincare and life hacks. Tune in for unfiltered conversations, city secrets, and insider tips to keep you looking fresh—no matter how late you stayed out.
No
sacrifices
just
skincare
ROLES
Art direction
Strategy
Content Creation
Graphic Design
TACTICS
01 After Hours Branded Merch Drop
02 Overtime Under Eye Mask Product Drop
03 The Late Nighter Branded Service
04 On The List Podcast
Branded Merchandise:
After hours drop
Collab with NUS to create this 4AM x Nus Afterhours
Roles: Art Director, Photographer, Graphic Design
